Fika eller dö — to fika, or not to fika, that is never the question.
Because in Sweden, fika is not a choice. It’s destiny.
Your calendar bends for it. Your meetings pause for it. Life itself… waits for it.

This tote is for those who understand that in the land of lagom, coffee and cinnamon buns aren’t snacks — they’re survival.

Material: Natural polyester-cotton blend
Size: 35 cm (W) x 39 cm (H)
Print: High-quality heat transfer print (single side)
Handle: Sturdy, comfy straps for everyday use
Inside Detail: “Om du vet, du vet” logo heat-pressed

Carry it like a manifesto. Because without fika, what even is life?

♻ Durable. Iconic. A tragedy without it.